A management graduate (MBA) with over 30 years of experience in highly competitive and growth oriented industries like telecom, consumer durables and media. He has worked in sales, distribution, operations, marketing, marketing communication in B2Cand B2B environment.

He has set up new businesses as well as helped existing businesses transform themselves to the next level. He project managed the launch of mobile phone service in parts of MP while working with a leading mobile company and has been responsible for many innovations in distribution, Brand retail while working for a leading consumer durable brand.
He has held marketing and sales positions at the national and regional level with leading brands and has a thorough understanding of business strategy, branding, channel management, enterprise sales, sales management.